Unified Honored for Social Advertising Ingenuity

NEW YORK, February 7, 2017 — Today Unified, a company with the industry?EU?s only business intelligence platform purpose-built for social advertisers, was named a winner of the 2017 BIG Innovation awards by the Business Intelligence Group. This annual business awards program recognizes the organizations that have brought new, innovative ideas to life that change the way businesses operate and consumers experience the world.

?EU?Unified is thrilled to be named a winner of such a prestigious innovation award,?EU? said Jason Beckerman CEO and Co-Founder, Unified. ?EU?Innovation is part of our DNA and fuels our mission to provide customers with unparalleled business intelligence that helps them make sense of complex marketing challenges. Some of the world?EU?s largest and most digitally advanced organizations use insights from the Unified Platform to streamline decision-making across fragmented teams and tools and make the most of their marketing investments. This recognition is a testament to our vision, and we are excited to continue to change the social advertising industry.?EU?


Unified, who won for extensive work in enabling brands to effortlessly launch extremely effective and versatile advertising campaigns that were deployed, tracked, optimized, and measured through a powerful business intelligence platform, is focused on helping Fortune 2000 brands and agencies drive higher performance. Unified?EU?s customers are able to apply insights effectively and achieve greater transparency into their many marketing tools, teams and strategies within the social advertising space.


?EU?The sheer pace of innovation is accelerating in virtually every industry as new technology allows corporations and other organizations to rethink how they approach and solve real problems that affect the way we work, love and play,?EU? said Maria Jimenez, chief operating officer of the Business Intelligence Group. ?EU?We are thrilled to be honoring Unified as they are leading by example and making real progress on improving the daily lives of so many.?EU?

Organizations…
Source: Mobile Tech Today

Higher Logic's Momentum Fueled by Deeper Levels of Engagement

Washington, D.C. February 7, 2017 — Higher Logic today announced accelerating momentum for its online community platform. Higher Logic, which secured a $55 million investment from JMI Equity in 2016 and began 2017 with the acquisition of Socious, continues to see strong overall sales, including a more than 200 percent increase in the B2B enterprise market. Sales in January 2017 were up 265 percent compared to January 2016. The company, which was named a leader in the inaugural IDC MarketScape for online communities, now supports approximately 270,000 communities, totaling more than 37 million community members who generate around 100 million emails each month. Higher Logic today also announced it is expanding its executive team, adding a new CFO and CCO.

Last year was pivotal for Higher Logic, as the company saw every type of organization in education, healthcare, nonprofits, real estate, technology and more recognize the advantages of developing a mature community to better connect with customers or members. With the recent acquisition, the company now has 140 employees and will use its additional capital and expanded development team to bring new capabilities to market faster and continue offering top-level implementation and support services in the face of rapid growth.

?EU?Our success in both the enterprise and association markets has been the direct result of providing our clients with more opportunities for engagement with their customers and members, making it easier for them to achieve the deeper levels of engagement they need to increase participation, develop strong, loyal evangelists, and increase sales,?EU? said Higher Logic CEO Rob Wenger. ?EU?In 2017, we will continue expanding our product capabilities and leverage innovation and superior professional services to pave the way to continued market leadership.?EU?

Higher Logic features more workflow and automation tools, better reporting, and more hands-on implementation…
Source: Mobile Tech Today

Vizio Settles Smart TV Data Gathering Charges for $2.2M

Vizio Inc. has agreed to pay $2.2 million to settle charges from the U.S. Federal Trade Commission and the New Jersey Attorney General’s Office alleging the company collected viewing data on 11 million consumers without their knowledge or consent.

Vizio will now be forced to “prominently disclose” and to “obtain express consent” over its data collecting and sharing programs, the FTC said in a statement Monday. The company will need to delete all data collected prior March 1, 2016.

Vizio and an affiliated company were accused of collecting second-by-second data on consumers — information such as sex, age, income, marital status, household size, education level, home ownership, and household value — to sell to third parties, most of which would target the consumers with advertisements.

“According to the complaint, VIZIO touted its ‘Smart Interactivity’ feature that ‘enables program offers and suggestions’ but failed to inform consumers that the settings also enabled the collection of consumers’ viewing data,” the FTC said in a statement. “The complaint alleges that VIZIO’s data tracking — which occurred without viewers’ informed consent — was unfair and deceptive, in violation of the FTC Act and New Jersey consumer protection laws.”

Vizio is also required to implement a comprehensive data privacy program that will be reviewed every two years.

“VIZIO is pleased to reach this resolution with the FTC and the New Jersey Division of Consumer Affairs,” VIZIO general counsel Jerry Huang said in a statement. “Today, the FTC has made clear that all smart TV makers should get people’s consent before collecting and sharing television viewing information and VIZIO now is leading the way.”
Source: Mobile Tech Today

Facebook's 'Community Help' Tool Lets People Find or Offer Food and Shelter After Crisis

Facebook today updated its Safety Check functionality with a new way to help people in need of assistance. The Community Help tool is meant to allow users to find and give assistance during times of crisis. According to Facebook, Community Help will first be put to use for natural disasters or other large-scale accidents. The tool will launch in the U.S., Canada, Australia, New Zealand, India, and Saudi Arabia first, with other areas to follow. In order for Community Help to become available, Facebook says it must first activate the Safety Check feature. Safety Check typically assigns a name to incidents so they can be tracked, and Facebook will monitor posts in the impacted region. The Community Help tool will let locals offer or accept food, shelter, clothing, and other necessities to one another via direct contact. Facebook didn’t say how quickly it expects to expand Community Help.

Source: Phone Scoop – Latest News

MediaTek's Helio P25 Processor Takes Aim At Dual-Camera Phones

MediaTek today announced the Helio P25, a mobile processor for smartphones that boosts imaging and video capabilities. The P25 relies on a 16nm FinFET process and includes eight ARM Cortex A53 cores clocked at 2.5 GHz. MediaTek says the P25 is 25% more power efficient than the P20. The P25 is paired with an ARM Mali-T880 GPU clocked at 900 MHz, and boasts MediaTek’s Imagiq 12-bit, dual image signal processor (ISP) technology. MediaTek claims the P25 and dual ISP can handle 24-megapixel single cameras or dual 13-megapixel cameras set in a color/mono configuration. This is typically put to use for capturing depth-of-field data to help generate bokeh and other effects. Moreover, the processor and ISP combo can allow smartphones to capture HDR video. Other features of the Helio P25 include support for 64QAM LTE-TDD for faster uploads and LPDDR4x RAM modules up to 6 GB for less-power-hungry multitasking. MediaTek expects the Helio P25 to ship in devices during the first quarter of the year.

Source: Phone Scoop – Latest News

Coolsmartphone Podcast 195 A Late K&M Show

It’s been a while. It’s been a while since we recorded this episoide of the Coolsmartphone Podcast. We’ve had some issues editing and preparing the episode because Matteo was busy in the US of A, but we are finally publishing the Coolsmartphone Podcast 195 A Late K&M Show.

As usual for 2017 so far Khellan and Matteo got together to discuss the week in tech and mobile, with a few rambles off the beaten track (it’s to be expected…). You can now download the podcast from your client of choice, listen here on the Coolsmartphone website while furiously clicking on ads, or even watch the live recording on Youtube. We give you a breadth of options, because we know you can make all the difficult decisions well.

Want to keep the conversation going? Tweet at Matteo (@todoleo), Khellan (@wubanger5) or the Coolsmartphone Podcast itself (@CSP_Podcast) to let us know your thoughts.

Man, the word count on this article was only at 149 before I started this paragraph. The Coolsmartphone SEO expert is going to be all over me if I don’t manage to get the word count all the way up to the recommended 300 words before I finish. I understand why he insists on it, but it’s such a hassle. Surely the search engines will consider a short and sweet article which has rich links to media in audio and video format as “quality content”. I mean, we’re on Coolsmartphone.com, not on MatteoDoni.com, or some other website like that. As I ramble on, a thought comes into my mind: does anyone actually read the articles to a podcast episode release? Another thought pops up now: should we really go through all the hassle of coming up with witty titles for Coolsmartphone Podcast episodes? In this case is Coolsmartphone Podcast 195 A Late K&M Show an appropriate title? Come to think of it I’m probably not the best person to answer these questions. Maybe you, the readers are best suited to answer. Let us know what you think on Twitter.

We’ll be back this evening with a live recording of the Coolsmartphone Podcast Live on Youtube. Watch out for the upcoming post with embedded links to the video.

Ooh! Look at that! I managed to get the word count all the way up to 389 words. The Coolsmartphone SEO Expert will be proud of me…

The post Coolsmartphone Podcast 195 A Late K&M Show is original content from Coolsmartphone. If you see it on another news website, please let us know.

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    Source: Phone Scoop – Latest News