If Google wants to hang onto its status as the world’s dominant source of information, it needs to make sure people keep using Google products when they’re in hands- and screen-free situations. As part of that goal, it needs to gain a greater foothold in voice.
Voice is the technology every major Silicon Valley company is racing to dominate before anyone else; and Google, with its search and language capabilities, would seem poised to take the lead.
But Google is starting from behind. The company made a late push into hardware, and Apple’s Siri, available on iPhones, and Amazon’s Alexa software [shown above, with Amazon Lex], which runs on its Echo and Dot devices, have clear leads in consumer adoption.
To master voice, Google will have to contend with technology that’s not friendly to advertising, its main business, or suitable for Google’s directory-like approach to organizing web results.
Voice is growing as an interface through which people interact with artificial intelligence. And AI isn’t just a change in how people access information, it’s the next jump in computing. Google can’t afford to lose ground in the battle for this coming ecosystem.
How Google’s Voice Technology Works
People commonly refer to voice capabilities on Google devices as voice search even when they refer to other functions. The capabilities were introduced to Android as “Voice Actions” in 2010.
One of the latest pieces of software to incorporate voice capabilities is Assistant, an AI platform that runs on Google Home (which competes with the Echo), Google’s Pixel phone and later versions of Android.
In addition to web results, Assistant can connect with other devices to allow users to control them by voice, integrate with third-party apps and pull up personal information like Google Calendar appointments. Assistant also works in text settings, but is mostly known to consumers as the voice…
Source: Mobile Tech Today