My son has a phone. It doesn’t actually have a SIM card in it though, and although it is a phone, it’s mainly a way for him to download and play the endless selection of free games that are available on Google Play.
He’s got a PS4 too, but there’s far less free games on there. There is, though, a lot to be said about the quality of the apps on mobile phones, and the fact that their so portable is a definite bonus.
That, that bonus, that “take it anywhere” ability, is what is of interest to app developers. There’s also the fact that many apps are accepted by users as ad-supported. Would you want adverts on your Playstation? Maybe not. The apps are easy to distribute, you can grab them quickly and use them in any brief periods of downtime. While you’re waiting for coffee, while you’re on a train, perhaps while you’re sat on the toilet at work. A quick game of Clash Royale, NOVA Legacy, Minecraft, Temple Run, Candy Crush. It’s easy and you don’t need to go home and fire up a console.
The smartphone is a powerful beast too. Even budget devices have the CPU, the memory and the graphical power to run advanced games smoothly and quickly. We’re at a stage now where the mobile entertainment possibilities are perhaps far greater than from a console.
With the recent consultation on fixed-odds terminals in bookmakers, there’s an increased push by casino and betting companies to get their services into the mobile world as well. Although the traditional high street still has bookmakers, there’s far more people using their phone than there is walking down the road. Like shops, there’s a need to get online because we’re all doing more transactions using our phones. Just last night I used a DIY website to pre-order a part of a radiator. I did it at 9PM and it took seconds. As a service provider you’d be made not to want a bit of that action, and the same can be said for bingo, casino and gambling companies. If you have to travel somewhere, or wait, you’re going to fail.
888 Holdings are just one of the many online casinos who are pushing hard to get their experience into your hands. In a way, the online or mobile experience can be better than that provided in the majority of arcades and bookmakers. Since Google lifted the restrictions on real betting within their Google Play store, there’s been a big uptick in the development and number of these and the competition is becoming fierce. New ideas such as virtual reality and live dealers make it less “virtual” and more real, which benefits both parties.
Research now shows that some 85% of social casino users now play on smartphone. The mobile audience is closely aligned demographically with PC users. Mobile casino businesses are seeing the average age of their PC players hit 41, compared to 39 for smartphone users.
What developers must also do is to keep up with expectations. Like every mobile game developer, the online gaming industry can’t just announce a new gambling app with a few low-resolution games and expect it to do well. They have to be involving, rich and they have to look appealing. Attract new customers and keep existing ones loyal. To do this you’ll need to ensure that the experience is top-notch. It has to be a decent mix of entertainment, personalization and excitement.
Web and software developers are all having the same challenge though. The appeal is that everyone – you, me, everyone – has a smartphone. It’s simply a colossal market which can be tapped into, but the screen size is restrictive, and there has to be new and innovative ways to interact. The interface has to be responsive. It has to work on every screen size and as many different specs as possible. For those casino app developers, they also have to keep an eye on the customers switching from mobile to desktop, so a seamless experience needs to be maintained on both platforms. The experience has to be the same. It has to be fluid and familiar.
It’s a continual and big task, but for those developers who get it right, there’s definitely big rewards.
The post App developers. Without a smartphone app, you’re in trouble is original content from Coolsmartphone. If you see it on another news website, please let us know.
Source: CoolSmartPhone.com News