With Many Social Media Options, Small Businesses Need Focus

When Snapchat went public this year, it was a reminder to many small business owners that they need to be part of the social media evolution. But which network? Snapchat? Facebook? Instagram? All of the above?


Many owners opt for a mix, picking services that will be the best marketing tools for their companies.


“Each channel is used in different ways, and should be used in different ways. There’s no ‘one size fits all,'” says Michelle Vroom, whose eponymous public relations company in the Philadelphia suburb of Horsham advises small businesses on how to use social media.


Instagram and Snapchat, for example, have more young users. LinkedIn, for many people, is a tool for professional networking and job searches. The majority of users on Pinterest are women, while Tumblr appeals to social bloggers. There are also channels focused on specific industries, such as Architizer for architects and Glozal for real estate.


Owners shouldn’t think in terms of this service or that one, but look at all the options to develop a strategy, experts say.


“They need to think about where their audiences are, what they are reading, what they are doing,” says Kenneth Hitchner, public relations and social media director for Creative Marketing Alliance, which is based in Princeton Junction, New Jersey. “If you are marketing to seniors, you’re not going to be using the latest social media app like Snapchat because the audience isn’t there — just like if you are marketing to teens you probably aren’t going to use something like LinkedIn.”


White Rabbit New York, an online lingerie retailer, uses Instagram to reach customers in their 20s and 30s. Co-owner Mariana Hernandez finds that those shoppers, when they hear about a brand, want to look it up on Instagram. Once they’ve bought from the company, they also visit its Facebook page, where there…
Source: Mobile Tech Today

Google Unveils Latest Tech Tricks as Computers Get Smarter

Google’s computer programs are gaining a better understanding of the world, and now it wants them to handle more of the decision-making for the billions of people who use its services.

CEO Sundar Pichai [pictured above] and other top executives brought Google’s audacious ambition into sharper focus Wednesday at an annual conference attended by more than 7,000 developers who design apps to work with its wide array of digital services.

Among other things, Google unveiled new ways for its massive network of computers to identify images, as well as recommend, share, and organize photos. It also is launching an attempt to make its voice-controlled digital assistant more proactive and visual while expanding its audience to Apple’s iPhone, where it will try to outwit an older peer, Siri.

The push marks another step toward infusing nearly all of Google’s products with some semblance of artificial intelligence — the concept of writing software that enables computers to gradually learn to think more like humans.

Google punctuated the theme near the end of the conference’s keynote address by projecting the phrase, “Computing that works like we do.”

Pichai has made AI the foundation of his strategy since becoming Google’s CEO in late 2015, emphasizing that technology is rapidly evolving from a “mobile-first” world, where smartphones steer the services that companies are building, to an “AI-first” world, where the computers supplement the users’ brains.

AI unnerves many people because it conjures images of computers eventually becoming smarter than humans and eventually running the world. That may sound like science fiction, but the threat is real enough to prompt warnings from respected technology leaders and scientists, including Tesla Motors CEO Elon Musk and Stephen Hawking.

But Pichai and Google co-founder Larry Page, now CEO of Google corporate parent Alphabet Inc., see it differently. They believe computers can take over more of the…
Source: Mobile Tech Today

Sony Xperia XZ Premium available on Sky Mobile with 10GB data to play with

Virtual Network Operator, Sky Mobile, is doing a bit of a deal if you grab the Sony Xperia XZ Premium. Pre-order one and you’ll bag yourself an extra 10GB of data, which will drop into your “Sky Piggybank” and can be used over three years.

Sky Piggybank? That’s all explained here. It’s basically a place where the unused data sits, so if you have a 1GB data plan and only use 500MB in a month, you’ll get 500MB rolled over into your Piggybank. Once it hits 1GB, you can start “withdrawing” it and use it whenever you like.

Sony Xperia XZ Premium available on Sky Mobile with 10GB data to play with

The Sony Xperia XZ Premium is going to be available from £36 per month on the Sky Swap24 plan, with 1GB of data plus unlimited calls and texts. Those choosing the Swap24 plan are said to get the lowest monthly price with no upfront cost. Sky Mobile, which sits atop the O2 network, also offers the Swap12 plan, meaning that you can swap your Xperia XZ Premium in 12 months without admin charges or upgrade fees.

As pricing depends on whether you’re a Sky TV customer, it’s best to head to their site, but here’s an example based on an existing Sky TV customer choosing either the Swap24 or Swap12 plan..

  Swap24 Swap12
Upfront costs £0 £0
Monthly cost for your phone, data, calls and texts £36

 

£55
What you get 1GB data

Free Unlimited Calls and Texts for Sky TV customers

1GB data

Free Unlimited Calls and Texts for Sky TV customers

Swap after 24 months 12 months
Delivery charges Free Free
Monthly cost after initial Swap window (12 or 24 months) if you choose not to Swap £24.50 for 6 months

(£14.50+ £10)

£23 for 12 months

(£13 + £10)

Don’t forget, if you want to learn more about the new Xperia XZ Premium, head to our hands-on overview from Barcelona.

Full details below…

Sky Mobile offers 10GB of free data with every pre-order of the new Sony Xperia XZ Premium

 

Sky has today announced the Sony Xperia XZ Premium, Sony’s new flagship phone, will be available for pre-order from 18th May with Sky Mobile. As an extra bonus, all customers who pre-order the Xperia XZ Premium will receive 10GB of data for their Sky Piggybank to use for up to three years.  In addition, Sky Mobile customers who opt for a Swap24 plan will benefit from the UK’s lowest monthly price with no upfront costs.

 

Prices for the Sony Xperia XZ Premium start from just £36 per month on a Swap24 plan, with 1GB of data and PAYU calls and texts. Sky TV customers can get the same deal with Unlimited Calls and Texts included at no additional cost.

 

Alternatively, customers who want the latest phone every year can opt for a Swap12 plan, allowing them to swap their Xperia XZ Premium in 12 months’ time and get the latest phone of their choice with no admin charges or upgrade fees.

 

All customers who pre-order the Xperia XZ Premium from the 18th May will have 10GB of data added to their Sky Piggybank free to use for up to three years. Using Sky Mobile’s Roll, customers can simply dip into their Sky Piggybank whenever they need a data boost – meaning no need to buy add-ons if they run low on data.

 

Liz Wynn, Sky’s Director of Mobile, said: “Adding the Sony Xperia XZ Premium to our range means you can not only get one of the most anticipated phones of the year on our brilliant Swap12 and Swap24 plans, but as an added bonus you’ll also receive 10GB of data for free to use in your Sky Piggybank whenever you need.”

 

The Sony Xperia XZ Premium boasts the world’s first 4K HDR display on a smartphone and is the only phone capable of capturing Super slow-motion video at 960fps (frames per second), allowing users to capture more detail than the human eye can see.

 

Example Sky Mobile pricing for existing Sky TV customer taking a Sony Xperia XZ Premium on Swap24 and Swap12

  Swap24 Swap12
Upfront costs £0 £0
Monthly cost for your phone, data, calls and texts £36

 

£55
What you get 1GB data

Free Unlimited Calls and Texts for Sky TV customers

1GB data

Free Unlimited Calls and Texts for Sky TV customers

Swap after 24 months 12 months
Delivery charges Free Free
Monthly cost after initial Swap window (12 or 24 months) if you choose not to Swap £24.50 for 6 months

(£14.50+ £10)

£23 for 12 months

(£13 + £10)

 

 

Sky Mobile customers can take up to five SIMs in each home and share any unused data in one Sky Piggybank, including the bonus 10GB of data they receive when pre-ordering the Xperia XZ Premium.

 

More details on Sky Mobile can be found at sky.com/mobile.

 

The post Sony Xperia XZ Premium available on Sky Mobile with 10GB data to play with is original content from Coolsmartphone. If you see it on another news website, please let us know.

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  • World’s Tallest Building in Saudi Kingdom is Delayed Again to 2019

    The completion date for the world’s tallest building has been once again pushed back to 2019. This was according to a Saudi Arabian billionaire, Prince Alwaleed bin Talal, announced on Sunday. This is more than six years after the record-breaking project was launched. Jeddah Tower as it is called will rise more than a kilometer, or around […]
    Source: Mobile Magazine

    Coolsmartphone Podcast 205 The Deuter Protagonists

    After the end of the Coolsmartphone Podcast Biterness Trilogy, no one knew where we would go from there. Matteo and Khellan then turned up and as deuter protagonists and discussed the Honor 8 Pro, the Blackberry KEYone (again), the announcement of the HTC U11 and went into Chromebook and laptop fantasy land starting off from Google I/O. Episode 205 is now available to download through your podcast client of choice, you can listen here on Coolsmartphone.com and even watch the recorded live episode on YouTube.

    We’re glad the bitterness is over. We’re only a little miffed HTC didn’t ue the slogan Coolsmartphone came up with for the HTC U11: “Easy Peasy, HTC Squeezy”. Maybe next time…

    Coolsmartphone Podcast 205 The Deuter Protagonists

    The post Coolsmartphone Podcast 205 The Deuter Protagonists is original content from Coolsmartphone. If you see it on another news website, please let us know.

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  • Android O Adopts New Emoji Design

    Android O replaces the squishy emoji blobs that have long been a part of Google’s stock operating system with more traditional, circular emoji. Many of Google’s handset partners include their own emoji on Android phones, but the clean version of Android that runs on Pixel and Nexus devices includes the blob-style emoji. Android O puts the basic design and shape of the emoji in line with what other companies offer. The redesigned emoji are included in the new Android O beta release that Google made available earlier today.

    Source: Phone Scoop – Latest News

    Google Updates, Renames Android Device Manager

    Google today updated its Android Device Manager application. The app has a fresh design and, more importantly, a new name. Moving forward the app is called Find My Device. As before, it’s a tool to help people find, lock, or erase lost or stolen Android devices. Some of the new features include the ability to check the lost device’s wifi and battery status, as well as view the last known location in the event the phone has lost power or been turned off. Find My Device is free to download from the Google Play Store.

    Source: Phone Scoop – Latest News

    Developers Can (Finally) Create Instant Apps

    Google today made its instant apps tool available to all developers. Google first announced instant apps at its I/O developer conference in 2016. Instant apps can run in the browser via search results even when not installed on users’ phones. The idea is to improve the visibility of apps, allow people to test them, and encourage more app downloads. Only a few developers have had access to instant apps since last year. Now, any developer can create instant versions of the apps. Google said it will take most developers about four or five weeks to modify their apps to run in the instant format. It will be up to app creators to use this tool before instant apps begin to appear in search results.

    Source: Phone Scoop – Latest News

    Twitter Co-Founder Biz Stone Returns After 6-Year Absence

    Biz Stone, one of Twitter’s four co-founders, announced Tuesday he’s returning to the social media company after a 6-year absence. Stone [pictured above] had worked on other projects, including founding Jelly, “a human-powered search and discovery engine,” which was acquired by Pinterest in March.

    “My top focus will be to guide the company culture, that energy, that feeling,” Stone wrote in a Medium post. “It’s important that everyone understands the whole story of Twitter and each of our roles in that story.”

    Stone said he will be “filling the ‘Biz-shaped hole'” he left at Twitter.

    “You might even say the job description includes being Biz Stone,” he added.

    Stone said he was going to take a “really sweet gig” elsewhere but Twitter co-founder and CEO Jack Dorsey persuaded him to come back after a company town hall event.

    “When I stood next to Jack addressing the crowd of employees, I felt the energy, and I was overcome with emotion,” Stone wrote in his post. “I realized in that moment that Twitter was the most important work of my life.”

    Dorsey posted that he was “excited to have Biz’s energy and heart back at Twitter” in a tweet Tuesday. Dorsey is also running Square, a financial services and merchant services aggregator and mobile payment company

    San Francisco-based Twitter was founded in 2006 and has 313 million active users, according to its website.

    Last month, Ev Williams, another Twitter co-founder, announced plans to sell as much as 30 percent of his stake in the company to fund other investments, but remains a member of its board.

    Chief Operating Officer Adam Bain left last year, while Chief Technology Officer Adam Messinger and product gurus Noah Pepper and Jinen Kamdar left before that.

    The fourth Twitter co-founder, Noah Glass, is CEO of Olo, a mobile and online food ordering platform for restaurants.

    “It’s important that…
    Source: Mobile Tech Today