Augmented Reality Race: Are Consumers Ready?

You might have gotten a taste of “augmented reality,” the blending of the virtual and physical worlds, as you chased on-screen monsters at real-world landmarks in last year’s gaming sensation, “Pokemon Go.”

Upcoming augmented reality apps will follow that same principle of superimposing virtual images over real-life settings. That could let you see how furniture will look in your real living room before you buy it, for instance.

While “Pokemon Go” didn’t require special hardware or software, more advanced AR apps will. Google and Apple are both developing technology to enable that. Google’s AR technology is already on Android phones from Lenovo and Asus. On Tuesday, Google announced plans to bring AR to even more phones, including Samsung’s popular S8 and Google’s own Pixel, though it didn’t give a timetable beyond promising an update by the end of the year.

As a result, Apple might pull ahead as it extends AR to all recent iPhones and iPads in a software update expected next month, iOS 11. Hundreds of millions of AR-ready devices will suddenly be in the hands of consumers.

But how many are ready to give AR a try?

Early Applications

Of the dozen or so apps demoed recently for Android and iPhones, the ones showing the most promise are furniture apps .

From a catalog or a website, it’s hard to tell whether a sofa or a bed will actually fit in your room. Even if it fits, will it be far enough from other pieces of furniture for someone to walk through?

With AR, you can go to your living room or bedroom and add an item you’re thinking of buying. The phone maps out the dimensions of your room and scales the virtual item automatically; there’s no need to pull out a tape measure. The online furnishing store Wayfair has the WayfairView for Android…
Source: Mobile Tech Today

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