Google is planning to add a limited ad-blocking feature to its Chrome browser for both mobile and desktop platforms, according to the Wall Street Journal. The feature would only block the most obnoxious ads, such as pop-ups, those that auto-play sound, and overlays with a timer before you can view content. These specific ad types have been determined to be “beneath a threshold of consumer acceptability” by the Coalition for Better Ads. Google’s plans for the feature are still in flux. Chrome may block only these ad types, or it may block all ads on sites that display some offending ads. The company has not yet announced the feature, and could still decide not to launch it. Google earned $60 billion in revenue last year from online advertising.
Source: Phone Scoop – Latest News